The best thing you can give yourself and your company for the holidays is the gift of practical segmentation – a gift that keeps on giving, especially when it comes to profits in a tough market.
In the current economic climate, the shrewd email marketer has an opportunity to be the hero who helps the business stay afloat and even thrive. While many email marketers long to be able to segment their lists into thousands of mini-segments to conduct true one-to-one marketing, now is the time to stop dreaming and get practical.
In my iTiki bylines I give advice on such topics as:- Practical segmentation means a better bottom line for the holidays
- Learn to say "No" - or at least "Wait" - to discounts
- Thriving for the holidays mean putting on hold your dream of true one-to-one marketing
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