Tips on avoiding deliverability disaster

I encourage you to check out a webinar Steve Webster and I did earlier this month.

You can find out about here: http://www.ipost.com/resources/webinars_deliverability.php

Email delivery is yet another thing for you to worry about in 2009. Delivery is always a moving target. ISP practices and customers' attitudes towards your emails change. It is a privilege, after all, to market to someone.

In the webinar we cover:

• How can you determine how your email is performing?
• What's important to get email through delivery obstacles?
• What can you do to improve your email reputation?

While email marketing is very cost effective, the real cost of is losing the right to market to a customer or, at the least, having your email end up in the spam folder and not the inbox.